Creative team reviewing a brand identity system

Free masterclass - Strategic Branding

AI to Build and Grow Brands

Your New AI Brand Operating System: Research, Position and Grow Your Brand in Minutes

What if you could turn AI into your brand’s best guardian and growth engine? Make AI your art director, positioning strategist, audience researcher and multichannel campaign manager.

Wednesday, October 7, 202619:00 (Barcelona time)Live online

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What you will discover

From Identity to Growth, with AI

01

AI That Understands Your Brand DNA Before Writing a Single Line

Analyse your business, voice, values and boundaries to build a Brand Brain that eliminates hallucinations and generic responses.

02

Stop Asking ChatGPT or Claude to “Make Me a Logo” or “Give Me Brand Ideas”

Move beyond isolated prompts to layers of context, living style guides, saved processes and systems that respect your identity.

03

From Strategy to Finished Assets in Minutes

Build professional-grade brand assets, research the language your audience actually uses and launch campaigns without losing visual or narrative consistency.

04

GEO, AEO and Agentic Systems: Positioning Your Brand for the AI Era

Discover how to get answer engines such as ChatGPT and Gemini to cite your brand, and how autonomous agents can handle the heavy lifting while you retain oversight and strategic judgement.

Who is teaching this masterclass

Brand Strategy with Human Judgement

Raúl Díaz Miranda

Raul Diaz Miranda

Brand Strategist and Consumer Psychology Expert

Raúl Díaz Miranda is a brand strategist and consumer psychology expert with over 12 years of experience leading international marketing projects. He holds a Master's in Neuromarketing from UAB and created the ‘Guerrilla Branding’ approach, combining behavioural science with new technologies to build memorable, profitable brands. Recognised as a Top Marketing Teacher by Business Insider in 2023 and 2024, Raúl also specialises in designing content automations and AI systems for businesses.

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