AI for Strategic Branding
Program the DNA of your brand and scale its authority without losing the essence: from traditional branding to the intelligent identity system.
Key Data
What Is the Program About?
This program breaks with the vision of branding as a purely creative or aesthetic exercise. In the age of AI, the brand is the only asset that cannot be replicated, as long as it is managed wisely.
Here you will learn how to use artificial intelligence not to generate generic content, but to encode the psychology of your audience and automate the consistency of your brand. The objective is for the leader to stop managing static identity manuals and start directing a Brand Brain capable of executing your communication strategy at scale without losing authenticity.
Who Is It Addressed To?
Directors and Brand Managers
Who are looking for systems that guarantee brand consistency in complex and scalable environments.
Founders and Entrepreneurs
That they need to build a solid and differential authority in their niche with a minimal (lean) operational structure.
Consultants and Strategists
Who want to master technology to offer high-level branding services, based on data and applied psychology.
Strategists and Creatives
Who seek to make the leap from manual execution to AI-assisted strategic direction.
What Type of Approach Does the Training Have?
The training takes a systemic and managerial approach designed to transform the brand into a living, intelligent organism. It focuses on identity engineering, where AI acts as the strategic engine that encodes the company's DNA to ensure its coherence. It combines deep analysis of consumer psychology with the construction of a Brand Brain capable of executing the brand narrative autonomously. The method allows the leader to regain full control of their positioning and scale their authority in the market without depending on large operational structures or external agencies. The creation of real digital assets is prioritized over theory, ensuring that each student develops a scalable, high-impact identity system from the first session.
Program Objectives
Consumer Engineering
Use AI to map cognitive biases, fears and desires of the ideal customer with a level of detail unattainable by traditional research.
Construction of the Brand Brain
Create and train your own AI agent that acts as a guardian of the brand's tone of voice, values and narrative.
Guerrilla Strategy
Implement workflows with AI to hack attention in digital channels, maintaining an authentic and human identity.
Identity Governance
Establish automated processes that ensure that each company message is aligned with the defined strategic DNA.
Brand ROI Optimization
Drastically reduce execution times and agency costs by automating creative and strategic processes, allowing a minimal structure to manage a brand with high global impact.
Curriculum
Fundamentals. The New Layer of Reality
Weeks 1 - 2· 1 weekThis initial stage establishes the paradigm shift necessary to evolve from traditional branding to an intelligent identity model. The focus is on understanding the five layers of applied AI – from the manual prompt to multi-agent systems and RAG – to stop using the technology as a chat generator and start seeing it as a branded operating system. Before touching any tool, the student understands why AI changes the rules of branding and not just the speed of production. Establishes the mental framework of the program.
Psychology and Brand Strategy
Weeks 2 - 3· 2 weeksIn this block we use AI to listen to what the audience does not say out loud. The focus shifts from superficial demographic analysis to mapping real psychological tensions, transforming messy data into unbeatable identity positioning. Upon completion, you will have distilled the essence of your business into a logical structure, creating the Identity Master Prompt: the strategic asset that will serve as the source code to feed and train your future Brand Brain.
Identity, Voice and Storytelling
Weeks 4 - 6· 3 weeksIn this stage, the DNA defined in the previous block is transformed into a dynamic expression system. We move beyond static style guides to build trained agents that speak with the brand voice on any channel. The focus is on the execution of identity, ensuring that both verbal and visual communication maintain absolute coherence and human personality, eliminating any trace of generic content.
Activation and Omnichannel Systems
Weeks 7 - 9· 3 weeksAt this stage, everything previously built is integrated into a single brand operating system. We stop using isolated tools to orchestrate an ecosystem that works together and coherently. This is the technical core of the program: you will learn to configure the necessary infrastructure for your brand to act autonomously, protecting its identity on each channel and controlling its presence in the new paradigm of searches assisted by artificial intelligence.
Final Project: Your Augmented Brand System
Weeks 10 - 12· 3 weeksIn this final stage, the student integrates all the knowledge and assets developed into a real system about their own brand or that of their client. This block does not consist of a theoretical presentation, but rather the implementation of an operational Brand Brain that the professional can implement from day one in their work environment.
Teachers
Raul Diaz Miranda
Brand Strategist and Consumer Psychology Expert — Program Director
Brand strategist and expert in consumer psychology with more than 12 years of experience leading international marketing projects. With a Master's degree in Neuromarketing from the UAB, he is the creator of the "Guerrilla Branding" approach, which merges the science of human behavior with new technologies to create memorable and profitable brands. Recognized as a Top Marketing Teacher by Business Insider in 2023 and 2024, Raúl also has a solid specialization in the design of content automations and AI for the business sector. In this program, its objective is to transform traditional branding into an intelligent identity system that allows scaling the authority of a brand without losing its essence.
Agustín Goñi
Software engineer and founder of Australis AI
He is a software engineer and founder of Australis AI, a firm specialized in transforming business operations into autonomous Artificial Intelligence systems. With more than four years in the software industry, developing and leading teams, his focus is on designing robust and scalable solutions that adapt and empower business teams in this new technological era. He has led the transformation and automation of processes in SaaS, tourism, distribution and services companies in Latin America. His professional approach focuses on eliminating manual dependency, allowing companies to scale their operational capacity without the need to increase staff. Champion high-fidelity implementation, training internal teams to ensure technology transfer and autonomy in data-driven decision making.
Julio Talledo
AI in Strategic Marketing and GEO Positioning
He is Commercial and Marketing Director at Verne Comunicación e Innovación, Business Director at Digital Break and an expert with more than 15 years of experience leading digital marketing and corporate communication strategies. He specializes in Generative Artificial Intelligence and Generative Engine Optimization (GEO), an emerging discipline focused on positioning brands within response engines such as ChatGPT, Claude or Perplexity. Throughout his career, he has developed enterprise AI frameworks, instruction engineering models, and voice analytics systems using artificial intelligence. In the academic field, he has more than 500 training programs taught to steering committees and works as a postgraduate professor at prestigious institutions such as CENTRUM Business School, UDEP, UPC and USIL. His international profile stands out for leading the expansion of operations into United States markets (Utah and Florida) and for his advanced training, currently pursuing the Master's Degree in Marketing and Sales with AI at INCAE Business School, in addition to having top-level certifications from Google, The George Washington University and the University of Navarra in agile methodologies, analytics and applied data science.
Mariano Fernandez
Founder and CEO of EME Automations · Specialist in automation and AI applied to commercial strategy
Entrepreneur and strategist with more than 10 years of experience building automation systems and commercial strategy between Argentina and Spain. He is founder and CEO of EME Automations, a SaaS products company focused on business automation and artificial intelligence, and creator of Centralwap, a WhatsApp communication operating system currently in production managing more than 31,000 contacts. Previously, he co-founded and led Materiales Directos for almost seven years, where he directed the company's commercial strategy and expansion. He has a Master's Degree in Marketing and Commercialization from Ostelea (Tourism Management School) and training in performance psychology and sports coaching from the Camilo José Cela University, a combination that unites human behavior, strategy and technology. In this program, your goal is to teach how to use AI with tools like Claude and Claude Design to go from superficial demographic analysis to mapping real psychological tensions and converting those insights into brand strategy.
Acquired Skills
Augmented Identity Architect
Ability to program a brand's personality into AI systems without depending on external agencies.
AI Positioning Strategist
Ability to use AI as a research and positioning engine based on real consumer psychology.
Freelance Communication Director
Proficient in managing workflows that automate brand consistency at scale.
New Age Visibility Expert (GEO/AEO)
Mastery of the techniques necessary to control the presence and reputation of the brand in response engines and language models (ChatGPT, Perplexity, etc.).
Scalable Systems Builder
Ability to build brand infrastructures that maximize impact with a minimal operational structure.
Frequently Asked Questions
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Contact
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