AI for Art Direction
Multiply your visual production by reducing the hours of technical execution.
Key Data
What Is the Program About?
This program is an intensive specialization designed for art directors, designers and visual creatives to integrate generative AI as a strategic tool and not as a simple substitute. The course addresses AI as a creative co-pilot, enhancing the capacity for ideation, aesthetic exploration and professional graphic production under strict artistic control.
The objective is for the student to master the most advanced workflows, allowing them to create solid visual concepts consistent with the quality demands of today's industry.
Who Is It Addressed To?
Art Directors and Creatives
Who seek to lead complex visual projects while maintaining a coherent and differential aesthetic.
Graphic Designers
Interested in optimizing their exploration and production times without losing the aesthetic criteria or authorship of their pieces.
Visual Creators and Content Designers
Who need to generate visual universes and high-level graphic systems for brands and agencies.
Advanced Freelancers
Who wish to elevate their value proposition by integrating AI into their professional flows.
What Type of Approach Does the Training Have?
The training has an eminently practical approach and is aimed at visual excellence and creative efficiency. It focuses on removing traditional workflow bottlenecks to design high-level, agile production processes.
Program Objectives
Strategic Vision
Understand the role of AI in contemporary artistic direction, using it for the ideation and exploration of new visual languages.
Art Direction
Create solid visual concepts and moodboards, defining your own styles that escape the generic results of the tool.
Branding and Narrative
Apply AI to the development of brand identities, campaigns and graphic systems while maintaining absolute visual coherence.
Professional Workflow
Integrate AI tools (Midjourney, Krea, Freepik) with traditional image and/or vector editing software for the preparation of final deliverables.
Criterion and Control
Develop a critical analysis on the generative results to ensure that each piece meets professional quality standards.
Curriculum
AI and Art Direction
Weeks 1 - 3· 3 weeksThis block lays the foundations of AI in the context of design, transforming the creative process into a management tool with absolute control. The focus is on evolving the role of the creative towards an art director capable of leading technology, establishing solid visual criteria that eliminates randomness and enhances personal authorship in each project.
Visual Concept, Branding and Graphic Narrative
Weeks 4 - 6· 3 weeksThis stage focuses on elevating art direction through the conceptualization of brand campaigns and visual systems. The goal is to integrate AI into the strategic phase of design, allowing the technology to reinforce the graphic narrative and ensure that each visual element is aligned with the brand's values and identity.
Production and Integration Workflows
Weeks 7 - 8· 2 weeksIntensive technical acceleration block designed for professional part completion and creative value chain optimization. The block focuses on solving traditional workflow bottlenecks, seamlessly integrating generative tools to reduce delivery times without sacrificing visual excellence.
The Video Revolution and the Impact Project
Weeks 9 - 11· 3 weeksComprehensive development phase where you will apply all the knowledge acquired in a professional and real context. This final block seeks to consolidate your profile as a hybrid art director, capable of mastering moving audiovisual narratives, integrating advanced AI effects and executing complete high-level campaigns that generate a measurable impact in the current market.
Teachers
Laura Masobé Ruiz
Head of Art at Aigency — Program Director
Laura Masobé is Head of Art at Aigency, where she leads art direction applied to generative artificial intelligence and cutting-edge visual production. Trained at internationally renowned institutions including Brother, Central Saint Martins College of Art & Design in London and Blanquerna University, she has built a strong career as an Art Director at leading multinational agencies such as Contrapunto, TBWA, DDB, Aftershare and The Storytellers. Throughout her career, she has conceptualised and delivered high-impact campaigns for global brands including Audi, Mercedes-Benz, Adidas and Loterías del Estado. She now combines her mastery of traditional art direction with expertise in the generative AI ecosystem, turning creative ideation and visual storytelling into high-production advertising assets. Passionate about new aesthetic challenges and continuous learning, she combines professional practice with teaching at BSide, helping students master AI with judgement, artistic sensitivity and agency-level precision.
Acquired Skills
Hybrid Art Director
Ability to lead the technical integration of AI in studios and agencies.
Strategic Designer
Proficient in using AI for rapid conceptualization and creation of robust visual systems.
AI Flow Specialist
Ability to combine generative tools with traditional graphic design flows.
Generative Asset Curator
Development of a technical criterion to monitor and select the best AI results.
Calculate Your Return on Investment
Discover how much time and money you will save by automating your tasks
520
Hours saved per year
15.600€
Value of time saved
4000%
Course ROI
Frequently Asked Questions
About Access and Profile
About Tools and Materials
About the Methodology and Outputs
About the Amount and Payment Methods
About the FUNDAE Bonus
About Qualifications and Certification
About Access to the Virtual Campus
Contact
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