AI for Digital Marketing
Go from making loose prompts to directing an Augmented Marketing System: scale acquisition, automate processes and maximize return with AI.
Key Data
What Is the Program About?
This program transforms the vision of digital marketing by abandoning manual tasks and the isolated use of AI tools. In the current environment, competitive advantage requires orchestrating an integrated, automated and results-oriented system with business criteria.
The student will learn to build a complete AI Augmented Marketing System, evolving from tactical execution to the strategic direction of a comprehensive pipeline. The journey covers market research, multimodal production, advertising, analytics and the development of no-code tools. An operational ecosystem from day one to gain autonomy, reduce costs and scale acquisition.
Who Is It Addressed To?
CMOs, Marketing Directors and Brand Managers
Who need to redesign their teams' operations, accelerate time-to-market and optimize budgets with AI.
Digital Marketers, Content Leads and Performance Specialists
Those seeking to master multimodal generation (copy, image, video) and automate campaign testing.
Marketing Consultants and Freelancers
Who want to offer their clients services of greater strategic value and build SEO/GEO audits and reports in minutes.
Founders, Entrepreneurs and Growth Hackers
Who need to execute complete marketing strategies, capture leads and prototype interactive tools without depending on development teams.
What Type of Approach Does the Training Have?
The training has a pragmatic, systemic approach with measurable impact on business, designed to transform marketing departments into highly efficient growth engines. It focuses on the engineering of marketing and recruitment processes, where AI acts as an accelerator that connects strategic research, multimodal content production, advertising advertising and data analytics in a continuous and unattended flow. It combines the use of advanced generative models with flow automation and vibe coding, guaranteeing that each strategy maintains human criteria and the brand voice without falling into generic artificial intelligence. The method allows the student to regain control over their execution times, increase their autonomy and scale results in customer acquisition without depending on large structures or external agencies. The incremental construction of one's own ecosystem on a real company is prioritized over traditional theory, ensuring that each professional deploys an AI-Augmented Marketing System that is operational and ready to generate returns from the last session.
Program Objectives
Augmented Market Research and Diagnosis
Use generative search tools and Artificial Intelligence to map the competition, identify opportunity niches and build Buyer Persona profiles based on real data at a speed unattainable by traditional research.
Campaign Activation and SEO/GEO Positioning
Design A/B testing structures and digital advertising optimization on native platforms, simultaneously ensuring brand visibility both in traditional search engines and in generative AI responses (Generative Engine Optimization).
Process Automation and Advanced Analytics
Configure agents, codeless workflows and automatic reports that synchronize lead capture with the CRM and radically reduce the time spent on manual analytics.
Prototyping of Tools Without Code (Vibe Coding)
Build and publish interactive customer acquisition applications using natural language instructions, allowing you to launch digital conversion products without depending on development departments.
Accelerated Brand Asset Creation
Master the production of persuasive copywriting, advertising creatives, images and video pieces by calibrating the brand voice and eliminating any generic bias to ensure authentic communication.
Curriculum
Introduction, Strategy and Market Research
This first block lays the operational, legal and strategic foundations necessary to evolve from traditional marketing to execution augmented by technology. The focus is on understanding how to build a secure and persistent work environment, use artificial intelligence as a high-speed market analyst, and translate data into strategic decisions without losing business judgment or voice.
Multimodal Content and Production Engine
At this stage, the strategic plan is transformed into a high-converting content factory. We leave behind slow production to orchestrate the accelerated generation of multimodal assets (text, image and video). The main focus lies in the application of the “human filter”, ensuring that each technical piece maintains absolute visual and narrative coherence with the brand, eliminating any generic bias.
Campaign Activation, SEO/GEO and Measurement
In this block, the produced assets go to the market through paid advertising and organic acquisition channels. The training focuses on enhancing the native AI of large advertising platforms, ensuring brand visibility both in traditional search engines and in generative language models (GEO), and automating data analysis to accelerate strategic decision-making.
Automation, Vibe Coding and System Integration
The final phase represents the technical and strategic summit of the program. In this block you will stop operating isolated tools to orchestrate a complete Augmented Marketing System. You will learn how to build unattended workflows, specialized wizards and interactive tools without writing code, culminating in the executive presentation of your project at Demo Day.
Teachers
Carlos Benitez
AI & Digital Marketing Consultant — Program Director
Strategist in digital marketing, process automation and applied Artificial Intelligence with a solid track record accompanying companies and professionals in their technological transformation. Specialized in SEO, SEM and operational optimization through AI (Claude Code, Copilot 365, LLMs and automated flows), his approach stands out for converting technical innovation into measurable business results: organic visibility, operational efficiency and cost savings. As a consultant and corporate trainer for various entities and organizations, Carlos acts as a practical bridge between strategic business vision and actual technical execution, training teams to integrate AI and automation into their daily work dynamics.
Acquired Skills
Marketing Systems Architect with AI
Ability to design operational pipelines that integrate from initial research to conversion.
GEO and SEO Positioning Strategist
Mastery of multi-channel positioning both in traditional search engines and in generative model responses (ChatGPT, Perplexity).
Augmented Multimodal Creator
Ability to generate persuasive copy, graphic pieces and advertising video while maintaining coherence and brand tone without friction.
Automation and Analytics Strategist
Competence to orchestrate agents that qualify leads, synchronize the CRM and generate executive reports in minutes.
Marketer Vibe Coder
Ability to prototype and publish interactive lead capture products without writing code.
Frequently Asked Questions
About Access and Profile
About Tools and Materials
About the Methodology and Outputs
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Contact
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